INPROFORUM 2024 Proceedings of the 18th International Scientific Conference INPROFORUM: Entrepreneurship for Sustainability

The INPROFORUM conference is a traditional event organized by the Faculty of Economics of the University of South Bohemia in České Budějovice since 2007. It has long served as a platform for academics, students and practitioners from the fields of economics, business and administration to share their knowledge, experience, ideas and opinions on current topics. The subtitle of the 18th annual international conference INPROFORUM 2024 was “Entrepreneurship for Sustainability “. This topic demonstrates that sustainability does not have to be an obstacle to growth but can instead become a driving force behind it. Entrepreneurship plays a vital role in the transition to a more sustainable future. By combining innovation, a responsible approach, and economic vision, entrepreneurs can actively address global challenges such as climate change, growing social inequalities, and the need for efficient use of natural resources. Sustainable entrepreneurship is not only a way to protect the planet but also a means of creating long-term value for businesses, communities, and customers. Entrepreneurs have a unique opportunity to bring innovation, introduce new products and services, and design business models that enhance their competitiveness while contributing to positive social and environmental change